Tags: deprecated, SOFORT
Sofort GmbH is a payment service provider, which in 2014 was acquired by Klarna and the Klarna Group was established. Sofort Direct Banking (also known as Pay now with Klarna) is a popular service which allows you to make a fast and easy payment of your online purchases using your online banking details. The online merchant immediately receives a real-time confirmation of the transfer order and can dispatch the goods promptly or allow the download.
SOFORT is part of Klarna Group, the leading European ´provider for alternative payment systems. We already count more than 50% of all online merchants in Germany among our partners. The services offered by both payment providers are used by approx. 25 million end customers in 15 European countries.
Klarna Bank AB (publ) is a financial services provider based in Sweden. Klarna took over Sofort GmbH in 2014 and their German direct competitor BillPay in 2017. Klarna is now one of Europe’s largest banks and offers payment solutions for 60 million consumers and over 70,000 merchants. At present, Klarna is active in 18 markets and has over 1,500 employees.
In 2014 Sofort was acquired by Klarna and the Klarna Group was established. Much has happened over the last few years, and the Klarna Group is now the leading payment company in Europe. Now we want to take a step further and create a unified visual image under the Klarna umbrella. In the future, Sofort and Klarna will have one logo and the Sofort-products will be visually integrated to the Klarna product range. Also the name “SOFORT Überweisung” will change to “Sofort” and local translations for each country respectively.